Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed ...

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Overview Careful planning of campaign type, keywords, and targeting ensures maximum impact even with minimal or no budget.Landing pages, ad copy, and scheduling ...

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This ...

Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

Google is expanding ads in AI Overviews from mobile to desktop and testing ads in AI Mode. It's also adding other AI-powered ad tools, designed to help automate ad creation and buying. Ad experts said ...

PPC bidding just got a lot more interesting. Just announced at Google Marketing Live, Google is launching Smart Bidding Exploration, a new opt-in feature designed to help advertisers capture more ...