WALNUT RIDGE -- A brand known by several generations because of clever television marketing is one of the best-kept secrets in northeast Arkansas. Despite the worldwide fame of Ginsu knives and their ...

The town of Warwick, R.I., has named a stretch of road Ginsu Way — after the knives made so popular by late-night infomercials. The name change is in honor of two local business men who discovered the ...

This is the story of a knife. A knife that sliced its way into our collective hearts, becoming an American icon that ranks up there with the Chia Pet and the Clapper. The Ginsu knife was created by ...

The true test of salesmanship is convincing consumers they need something they already have. In the 1980s, business partners Barry Becher and Edward Valenti managed to sell millions of kitchen knives ...

If you are of certain delicate age, and I am, you might remember a light beer commercial airing many years ago that featured two guys emphatically arguing ‘Less Filling!’-‘Tastes Great!’. Lately, I ...

It had been years since I'd heard the pitch and seen the knives slicing through bread and branches, two-by-fours and fresh tomatoes. Yet, as I wandered through the aisles in a general store near ...

WALNUT RIDGE, Ark. (AP) - A brand known by several generations because of clever television marketing is one of the best kept secrets in Northeast Arkansas. Younger readers may think of OxyClean’s ...

PROVIDENCE, R.I. – The Ginsu slices, it dices, and it could soon help you get from here to there. A state lawmaker recently proposed naming a quarter-mile road "Ginsu Way" to honor the Rhode Islanders ...

“But wait! There’s more! … Now how much would you pay? … Before you answer, listen … ” From the creators of the Ginsu knife, comes the Ginsu book – “The Wisdom of Ginsu: Carve Yourself a Piece of the ...

WALNUT RIDGE -- A brand known by several generations because of clever television marketing is one of the best-kept secrets in northeast Arkansas. Despite the worldwide fame of Ginsu knives and their ...