Could 2023 be the year gaming comes into its own as a fully mature media channel? It might be a little premature to say “fully mature” – but the in-game ad market will continue gaining momentum in the ...

Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions. In 2022, it was estimated that 227 million people in the US ...

While digital game advertising continues to blur some lines, ad execs say the medium has matured in recent years and is now as easy to plan and buy as other major digital media options such as CTV and ...

The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental media channel. That’s the good news, according to joint research by the IAB and ...

Console home pages with advertisements are nothing new, but Microsoft's implementation and PR around the practice has struck some as tone deaf ...

The state university system is advertising on play-throughs and discussions of popular video games, hosted by streamers on ...