Console home pages with advertisements are nothing new, but Microsoft's implementation and PR around the practice has struck some as tone deaf ...

Avalanche blockchain invests $140,000 in in-game advertising network BigAds to advance its technology and expand its ...

Microsoft is preparing a free Xbox cloud gaming service that includes ads. The company lets players stream games they already ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display ...

John Hitchcock graduated from the University of Toronto with a degree in film studies and previously wrote on his own blog. He also specializes in nature and virtual photography and does art in Source ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

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Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...