Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, ...

AI has the potential to disrupt ad agencies by automating creative work. Three top creative directors told Business Insider they were using AI to win more work. They said they were using the ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Gap Inc. has retained Omnicom Media Group (OMG) as its cross-brand media agency of record, according to an internal memo shared with Marketing Dive. The owner of Gap and Old Navy launched a review of ...

Gap Inc. has retained Omnicom Media Group as its cross-brand media agency of record, according to an internal memo shared with Marketing Dive. The owner of Gap and Old Navy launched a review of its ...