It’s a common misconception that in order to achieve big wins, an equally large change in experience is required. I’m here to encourage you to think smaller. However, the kind of small thinking I’m ...

Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation. In 1983, Scott Cook and Tom Proulx set out to build a new ...

Learn about corporate cannibalism, how it affects product sales and market share, and discover examples and strategies from companies like Apple and Nestlé.

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Discover how zero-cost strategies in trading and business can cut expenses, boost efficiency, and improve operations without upfront costs. Learn practical examples.

Chen, Yi-Wen, Eva Ascarza, and Oded Netzer. "Policy-Aware Experimentation: Strategic Sampling for Optimized Targeting Policies." Columbia Business School Research Paper Series, No. 5044549, December ...