This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

The new year is coming fast, and the best way to prepare -- and stay ahead of your competitors -- is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have ...

B2B marketing trends like the maturation of marketing automation software and the rise of inbound marketing drove notable M&A and VC transactions throughout 2012. Eloqua was acquired for $871 million, ...

The B2B marketing team of the future is likely to be more agile, data-driven, and customer-centric than ever before, LinkedIn concludes in its “2024 B2B Marketing Benchmark” study. Blending old and ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...