Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Integrating AI into email marketing can significantly enhance your marketing efforts by helping you create personalized emails and predict the best times to send them, facilitating the creation of ...

Email remains the top marketing channel, and also the easiest one in which to conduct personalization, according to Cross Channel Messaging And Today’s Marketer, a study by MessageGears. Of the ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers. We're witnessing an unprecedented ...

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Litmus, an email marketing platform, released a trio of new features within Litmus Personalize and Litmus Email Guardian to help marketers create engaging, personalized email experiences. The ...

Litmus has debuted a tool that it says will help brands provide personalized experiences via email and do so more efficiently. The new offering, Litmus Personalize, is powered by Kickdynamic, a ...

The visual road map of donor history generated two times more than the typical email blast for the Bernie Sanders campaign. Personalized email is helping the Bernie Sanders campaign create a spirit of ...