5-Year-Old Starts ‘Bawling’ Over Elf on the Shelf Surprise, Leaving Parents Feeling ‘Awestruck’ and a ‘Little Guilty’ (Exclusive)

One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

My son is too old for Elf on the Shelf pranks, but I do it every year anyway. I think I have more fun with it than he does.

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

How one metro Atlanta family's Christmas Elf on the Shelf tradition became a worldwide empire

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...
WJCL on MSN

Elf on the Shelf celebrates 20 years as Georgia creators expand the Santaverse

Created 20 years ago in the Peach State, “Elf on the Shelf” has grown into a widely adopted holiday tradition, with more than ...

Middle school principal transforms into Elf on a Shelf

Principal Erica Cobb at Glenwood Middle School in Findlay, Ohio, transformed herself into an Elf on the Shelf to the delight of students.

Zooey Deschanel reveals she almost missed out on “Elf” role: 'We offered it to Katie Holmes'

Deschanel played Jovie, Buddy's love interest, who meets the man-sized elf while working the holiday shift at Gimbels. Buddy ...
Atlanta Magazine

Atlanta-based Elf on the Shelf celebrates two decades of holiday magic

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...
The Atlanta Journal-Constitution

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Elf the Musical brings Christmas cheer, local stars home

ATLANTA — Kabir Gandhi knows the best way to spread Christmas cheer is singing loud for all to hear. Gandhi stars in Elf the ...

My Kid Wanted To Know How Long Buddy's Walk To New York Took In Elf, And The Answer Really Made Me Think

I was so old when it came out, I never really thought about it.

Zooey Deschanel Says Katie Holmes Almost Played Her Elf Character

On the 'Call Her Daddy' podcast, Zooey Deschanel revealed that she almost wasn’t in 'Elf,' as Katie Holmes was initially cast ...
ABC15 Arizona

Giant Elf on the Shelf towers over Scottsdale Promenade for the holidays

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...