The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals company Swarovski. “He is covered in 4500 Swarovski crystals,” founder ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with their mother Carol Aebersold, are the creators of The Elf on the Shelf, a ...

Elf on the Shelf Day 2! Our Elf Pets, Oreo, Sprinkles, and Max, are back for potty training and snuggles. #PrestonBeyond #Preston #BeyondFamily #elfontheshelf President Trump signs executive order ...

Throughout countless Christmas stories, Santa's reindeer play almost as important a role in bringing Christmas to life as Jolly Old Saint Nick himself. These reindeer are courageous, hard-working, and ...