Effective cold email subject lines are personal, concise and relevant. Try testing different styles and avoiding clickbait to ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

According to Klaviyo, over 167,000 businesses rely on it to run hundreds of thousands of email and SMS campaigns each month, underscoring the demand for effective, data-backed communication in ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...