Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Google to stop serving ad customizers for text ads and dynamic search ads, pushing marketers to responsive search ads. Google is ending ad customizers for text ads and Dynamic Search Ads. Advertisers ...

What search and paid-search ads will look like in the future could become a topic for a PhD. dissertation. A few things have triggered these thoughts. Among them, Google's introduction of Dynamic ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ...

In today's fast-paced digital landscape, personalization and relevance are essential. Dynamic advertising has evolved beyond a passing trend into a powerful marketing strategy. Unlike traditional ...

Advertisers can now use static headlines in their Microsoft Advertising Dynamic Search Ads (DSAs) to specify an ad title that serves up as a URL in the page feed. DSAs match user queries based on the ...

It is not news that Google now mixes in ads within organic results, but I have to say it still feels super icky to me that Google does this. Ginny Marvin, the Google Ads Liaison, confirmed that search ...

When we refer to low budgets, we typically mean anything below $5,000 per month in ad spend. Some brands may even operate with budgets as low as $1,000 a month or less. With a budget of $1,000 or less ...