Cracker Barrel updated its logo and menu, leading to significant customer backlash and a drop in stock value. The new logo is more minimalistic, removing the image of the man and barrel, while keeping ...

Cracker Barrel retired its iconic logo, featuring a man resting against a barrel, in favor of a text-only design. The new logo is part of the "All the More" campaign, which includes restaurant ...

*Cracker Barrel has backtracked on its $700 million rebranding effort, announcing on August 26 that it will abandon its new logo and restore the original design. We reported earlier that the decision ...

When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

The restaurant chain’s stock tumbled after it unveiled a new look that notably left off the man in overalls and wooden barrel in the old logo. Cracker Barrel’s stock tumbled Thursday as the restaurant ...

Cracker Barrel shares soared 7% on Wednesday after the Southern dining chain vowed to kill its controversial logo redesign – but customers are still demanding the CEO who led the “woke” turnaround be ...

Stock down nearly 16% since logo change announced on August 19 Store traffic down about 8% since new logo launch - CFO Pommells Annual revenue forecast below analysts' estimate The company was forced ...

Swedish ice hockey club Frolunda Indians said on Thursday it intended to change its nickname and logo depicting a Native American chieftain, as it joins a growing number of sports teams giving up ...