Defining what makes your business unique is one of the most important tasks you can do to help answer the question of why customers should buy from you. Without a differentiating factor separating you ...

Jon Bostock is the Co-Founder and CEO of Truman's and the Best-Selling Author of The Elephant's Dilemma. Something interesting happens after you leave a meaningful role, a phenomenon I’m experiencing ...

I see many founders today often try to compare their new startup to other well known companies. For example, it’s common to hear “my company is the Uber of X.” Familiar comparisons are terribly ...

As a child, Rich Redmond had a vision. He could picture himself playing Madison Square Garden and his drum skills vibrating across the radio waves. Redmond wasn’t an overnight success. He became a ...