Customer versus Client—What’s the Difference? I’m currently listening to E-Myth Mastery by Michael Gerber while driving to and from work. Michael shares the differences between a customer and a client ...

A “customer” can be defined in different ways, as can a “client.” How do you know when a customer is a client, or the other way around? Should you treat a customer any differently than you would a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Consumers interact every day with brands of all shapes and sizes. Whether it’s while people ...