Once a business has identified its target market--the people most likely to purchase its goods and services--it may divide the customers further using segmentation strategies. Customers in these ...

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest success story on customer segmentation analysis.

Remember the movie Minority Report with Tom Cruise? When Cruise’s character walks into the department store, they identify him with a retinal scan which triggers a TV screen featuring products based ...

We’re in the midst of a marketing paradigm shift. Brands that previously found success in casting a wide audience net are now tailoring their products, services and approaches -- not only to ...

Abdul Ali, a Business Development and retail growth specialist based in Doha, has released a new analysis on achieving growth through behavioural segmentation in Qatar's retail market. Retail ...

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Small companies usually center their product development efforts on meeting the customer's needs. Thus, it stands to reason that a company's marketing strategies should also be customer-driven.

In the context of increasing emphasis on intelligent supply chain management, Shanghai Dongpu Information Technology Co., Ltd. applied for a patent titled "Logistics Bill Management Method, Device, ...