LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems brings to you comprehensive insights ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

The Office of Executive Education at the University of Maryland’s Robert H. Smith School of Business will present “Step-by-Step Customer Analytics for Your Business,” a virtual workshop for ...

The integration of artificial intelligence into customer engagement platforms represents another major trend working in ...

Customer journey optimization helps you understand, refine, and improve every interaction a customer has with your brand. It ...

LONDON--(BUSINESS WIRE)--Pharma companies have been facing recent problems in retaining their customers as the companies concentrate mostly on their brands. In fact, a popular 2011 poll marked pharma ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe today unfurled an enhanced Adobe Customer Journey Analytics cloud ...

Peter Drucker, the universally known management expert, is credited for observing that “culture eats strategy for breakfast,” the powerful reminder that organizational success hinges more on people ...

For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use customer ...

We have finally reached the point where analytics is considered table stakes for all businesses. At every level of the company, we acknowledge that insights from data are critical to our success in ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...