To perm or not to perm? The answer seems to be a resounding yes, judging by the men of all ages lining up to achieve the textured waves inspired by the likes of James Norton. An army of today’s top ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

Besides addictive K-dramas and K-pop, the Korean wave has made waves in another industry: Hair perming. From C-curls to S-curls, the glamorously wavy tresses of Korean stars are inspiring serious hair ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...

Let’s hear it for the curly boys. It used to be the ladies who would settle in for the long haul of getting a perm. But now the young boys have joined the curly hair brigade, deciding once you go wavy ...

Our editors work with affiliates when we select some or all of the products featured. We will receive compensation from retailers and/or from purchases through these links. Getting a perm might also ...

If the defining hairstyle of the early aughts was the center-parted heartthrob look (i.e Devon Sawa and Leonardo Dicaprio circa Romeo and Juliet), the reigning style for many young men and boys in ...