With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer a sideshow ...

Piyush Pandey, often called the ‘Father of Indian Advertising’, has died at the age of 70, leaving behind a legacy of ads that spoke the language of the people and not the agency he worked at. Piyush ...

Westpac will debut its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Australia.

How advertising legend Piyush Pandey found Shimona Rashi, the Cadbury Girl whose iconic 1994 ad captured India’s heart and ...

The 2024 World Cup for Cricket kicked off June 2 and runs through June 29. Cricket Wireless is playing off its shared name, using cricket enthusiasm as a backdrop to its latest ad. Cricket Wireless ...

This story was first published on the Benzinga India portal. Walt Disney Co's DIS Disney Star, the official media rights holder for the ICC Men's World Cup 2023 in India, is set to hit a major ...

Piyush Pandey transformed Indian advertising with heartfelt stories and local flavour. His campaigns blended wit and emotion, ...

Foxtel has scored major advertisers for its summer of cricket. Sponsorships across all platforms include Toyota, McDonalds, ...

The ad shows a girl dancing on the cricket ground after her boyfriend hits a six, a moment that made everyone smile. The two ...

Social media users and parents express discomfort and outrage over inappropriate condom ads being played during cricket matches watched by families.