With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer a sideshow ...

Westpac will debut its first advertising campaign drawing on the star power of the bank’s partnership with Cricket Australia.

The 2024 World Cup for Cricket kicked off June 2 and runs through June 29. Cricket Wireless is playing off its shared name, using cricket enthusiasm as a backdrop to its latest ad. Cricket Wireless ...

Piyush Pandey, often called the ‘Father of Indian Advertising’, has died at the age of 70, leaving behind a legacy of ads that spoke the language of the people and not the agency he worked at. Piyush ...

Foxtel has scored major advertisers for its summer of cricket. Sponsorships across all platforms include Toyota, McDonalds, ...

This story was first published on the Benzinga India portal. Walt Disney Co's DIS Disney Star, the official media rights holder for the ICC Men's World Cup 2023 in India, is set to hit a major ...

Filmmaker Prahlad Kakkar revealed that Sachin Tendulkar's creative input significantly enhanced a beverage ad featuring ...

The final of the Asia Cup was chaotic, but the eyes of cricket fans are now glued to the ICC Women's Cricket World Cup 2025. The tournament begins tomorrow with Sri Lanka facing India on September 30.