MarkApp, a global ad tech company driving innovation across web, mobile, and CTV environments, today (23rd October, 2025) announced its partnership with Zira, a leading creative design agency offering ...
LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...
Programmatic advertising has been shaken up by the AI revolution. Given the transformations occurring in every industry due to the proliferation of AI-driven tools and workflows, this should come as ...
India Today on MSN
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
In today’s marketing landscape, there’s a lot of “scaremongering” about programmatic advertising. Brands and agencies have reservations about it, possibly due to worst-case scenarios that they’ve seen ...
Fortunately, we’re here to help. Here’s a quick guide to the do’s and don’ts of programmatic mobile advertising. 1. DO Use Cross-Device Targeting and Attribution: Mobile empowers brands to reach their ...
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