Collaboration between team members, and even entire teams serving the same vertical, is a standard practice for most companies. While cross-functional, interdepartmental collaboration may be less ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Earlier this year, KFC debuted the KFC Innovations Lab to raise crowdfunding support for bold, attention-grabbing marketing concepts. The public can vote on wild ideas such as a Kentucky Fried Hot Tub ...

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

Marketing is integral to your business's success in attracting new clients and promoting your brand's visibility. Testing out different strategies is a good way to learn what works best for your ...

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We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

You might already have a website for your store, but is it a responsive? With mobile traffic becoming increasingly more important for driving both website visits and online sales, it’s critical for ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

Looking for ways to promote your local store? There are a few different marketing tactics that you can try. Below are just ...

A parody party game that captures the chaos, clichés, and quiet cries for help across the advertising and marketing world.