Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

The company’s recent creator effectiveness report underscored the need for dependable measurement in the category.

Forbes contributors publish independent expert analyses and insights. The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital ...

At C&E ’s Creative Summit, political creatives reflected on the major trends shaping their industry ahead of the 2026 ...

When Ken Luce, founder of the Dallas-based marketing/consulting firm LDWW, and his five partners decided to open a creative marketing firm, they left big agencies with the notion there was a lack of ...

Launch Fayette Director Steve Justice commented that “ Jason’s addition to our team of Entrepreneurs-in-Residence gives Launch Fayette members access to someone with extensive experience in marketing ...

Alison.ai recently announced the launch of its Creative Genome Technology, which combines an advanced artificial intelligence ...

As brands navigate a divided social landscape, the line between respect and controversy grows thin. Deepika Padukone’s Abu ...

It has been virtually impossible not to feel overwhelmed in the face of recent gun violence in the United States. Like poignant moments in culture and politics before it, the issue of gun violence ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

The Advertising Association’s UK Advertising Exports Group (UKAEG), in partnership with the British Embassy and Athar ...