NEW YORK -- Spending on consumer promotions, including point-of-purchase and in-store promotions, will grow at a healthy rate in 2001, SN has learned, despite a sharp economic downturn that has sent ...

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. As inflation pulls at the seams of the average American’s ...

Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that brands need to understand in order to ...

A new sweepstakes from Reese’s may be in violation of state and federal laws The promotion on two-cup packages of the chocolate and peanut butter treat, reads “You could win $25,000” and, in smaller ...

McDonald's (MCD) will be bringing back its peel-and-play Monopoly game next week, a promotion that hasn't been seen in over 10 years. PNC Asset Management Group CIO Amanda Agati and Yahoo Finance ...

CHICAGO (Reuters) - Major makers of food and household products used coupons, in-store deals and other promotions to sell nearly one-fourth of their goods in North America last year as shoppers ...

Tom Treanor is the CMO for Snipp Interactive, a leading Consumer Promotions, Shopper Marketing, Receipt Scan and Loyalty solutions provider. In my last article, I talked about how to get consumers ...