Changing a brand's logo is a tricky thing to do. Consumers view logos as representations of what a brand stands for in terms of its values and offering. Change that visual identity and it can leave ...
The flagship brand of Choice Hotels International, Comfort Inn franchises over 2,100 hotels worldwide. Comfort hotels participate in the Choice Privileges rewards program. Comfort, which underwent a ...
BAY CITY, MI-- It was in the summer of 2010 when a hotel at the gateway to downtown Bay City re-opened under a new name and one big inconvenient catch: Shower quickly. We have no hot water. Six years ...
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