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Every summer, the penguins descend on Simon’s Town, South Africa, south of Capetown. This season, like every other, as we learn from “Penguin Town” (Wednesday, Netflix), their aim isn’t a casual one.

What is a name? In the seaside town of Penguin, it's something of a north star. With the Big Penguin, and penguin-themed bins and bollards, the small but thriving Tasmanian town stands behind its name ...