Soaps once brought in 75% of a TV network’s revenue, says author Elana Levine. “Soaps were a legitimate kind of pop culture sensation.” Without soaps, we wouldn’t have melodramas or reality shows.

If you haven't heard of them, micro-dramas are a new cultural sensation sweeping not just China but the world, a remarkable ...

The founder of E! Entertainment Television, Alan Mruvka, is set to launch the first-ever U.S. platform for microdramas, The ...

Legacy TV producers such as Balaji Telefilms and Magic Moments are reinventing themselves for the smartphone age, turning to ...