Want to change your behavior? How about your consumers’ behavior? A new Georgetown study reveals how overlooked cues are the ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

Recidivism reveals a gap between punishment and rehabilitation. Psychology explains why incarceration alone rarely transforms ...

We have all experienced it at one point or another: someone apologizes to you with great sincerity, maybe even rehearsed emotion, and for a split second, you want to believe them—but deep down, you ...

This post was written with Jessica Minahan and originally appeared in the Harvard Education Letter. About 10 percent of the school population, or 9–13 million children, struggle with mental health ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...