AI-generated logos feel human because they follow the same emotional rules that human designers use. They use psychology — ...

In January, a seemingly disjointed pattern of solar panels began to fill the roof of Tesla’s brand-new Gigafactory near Austin, Texas. For a while, it looked like a puzzle. Then the pattern slowly ...

A brand is more than a logo, including all the values and behaviors of a company and its employees. But, when done right, the entire value, behavior, personality, quality and product can be summed up ...

The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where branding is key to the survival of a company, a well-designed logo is a ...

The Canterbury-Bankstown Bulldogs have unveiled a brand new logo that has divided fans. The Australian rugby club claims that ...

A brand's logo is not only about visual identity. It also captures the brand's values and story -- which were evident in this ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to see and ...

Marvel has revealed a brand new logo at this year's New York Comic Con, and it's packed with character cameos. From fan ...