Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search ...

What the heck is voice? The honest-to-goodness answer is … I have no idea! I’ll attempt a few tips and provide examples of bloggers’ styles that contribute to voice. Afterwards, I hope you’ll have a ...

Earlier this month we told you about a study published in the latest issue of Hormones and Behavior, that concluded that women’s facial features and estrogen levels ...

Many companies lean heavily on their blogs, believing direct control over content and audience is the best way to share insights. While this strategy has its merits—particularly for SEO and ongoing ...