Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what ...

Blockchain has passed through the wild ride of the early hype cycle, and its advocates are readying for a more mature period of implementation. The IAB Tech Lab Blockchain Working Group on Thursday ...

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

After years of hype and promise, the ever-so-complicated business of advertising technology has finally found some real-world applications for blockchain technologies that can ensure that buyers get ...

Avalanche blockchain invests $140,000 in in-game advertising network BigAds to advance its technology and expand its ...

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising ...

Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner. As part ...

Losses incurred due to ad fraud are expected to reach $23 billion this year and including indirect economic and social costs could reach $30bn, according to a report by cybersecurity firm, Cheq. Yet, ...

Blockchain is so powerful, it can get lambs to lie down with lions. Maybe not actual lambs and actual lions, but when the four largest ad holding companies on the planet—IPG, Publicis, Omnicom and WPP ...

Facebook still won’t let you advertise for ICOs or binaries, and ads for cryptocurrencies and exchanges need prior approval. But a year after banning all blockchain-related ads, it’s reopening to ones ...