How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you’re in law, insurance, or accounting, you can ...

Search Engine Land » Platforms » Microsoft » Advertising » Bing Ads Launches Campaign Planner Packed With Competitive Data, Keyword Insights The new Campaign Planner in Bing Ads offers search insights ...

Bing Ads has been building out its capabilities in the Web UI this year so that account managers aren’t as beholden to the Bing Ads Editor as they have been to manage campaigns. Today, Bing Ads ...

Marketers using Bing Ads Keyword Planner in the U.S. can now add a landing page URL into the tool, allowing the Keyword Planner to automatically suggest keywords based on the page content. The feature ...

5 Best practices to have a successful Bing Ads campaign. Includes dos and don'ts for a successful Bing campaign setup. Bing is an opportunity for any business to advertise at a typically lower cost ...

Microsoft has started running a new ad on Bing that compares Microsoft Edge with Google Chrome. When users search "Chrome" on ...

Bing’s dynamic search ads can give you a lot of freedom to improve, customize, and enhance your text ads. Yahoo and Bing partnered relatively recently, and as a consequence, Bing has gained importance ...

Bing announced you can now copy and paste your ads or keywords from campaign to campaign within the Bing Ads console. In your campaigns page in the Bing Ads console, select which keywords you want to ...

The paid search world has seen a lot of changes in the last six months, from Google’s mobile-preferred algorithm, to the revised terms between Yahoo and Bing. Today, we’re going to drill down into a ...

Bing announced new updates to their Relevance and Quality policy yesterday. This is to drive better metrics across the system and "delivering improved ad and network quality," they said. Bing Ads may ...

Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine. WordStream ...