Nadine Lippa, innovation manager at Wilson Sporting Goods, wasn’t joking when she says her boss tasked her to “reinvent the basketball.” And her 3D Airless Prototype Basketball does feel like ...

It is hard to imagine a ball without air, especially as it looks deflated and would not bounce as it is, making it hard to play with in different sports. However, Wilson wants to change that, and as ...

Basketball has changed a lot over the years, and that goes for the sport as well as the ball itself. While James Naismith first prescribed tossing soccer balls into peach baskets to allow athletes to ...

A hole in your basketball is typically not a good thing, but Wilson's bizarre new Airless basketball prototype treats them as a feature. Indeed, it's probably more hole than ball, and yet it's said to ...

Basketball was invented in 1891, and aside from switching to the now-iconic orange ball around the 1950s (and ditching an OG version with laces, akin to a football), not a whole lot has changed about ...

Wilson debuted its limited edition airless basketball on Friday. The Airless Gen 1 comes with a $2,500 price tag, and it's already sold out. The 3D-printed ball is the topic of discussion on X, TikTok ...

Live NBA basketball games will be streamed to the Vision Pro mixed reality headset in Apple’s spellbinding Immersive Video ...