Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

The objective of this study was to apply classical conditioning principles in an examination of the eflFect of affectively valenced advertising on brand attitudes and purchase intentions. The most ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Operant conditioning, sometimes called instrumental conditioning or Skinnerian conditioning, is a method of learning that uses rewards and punishment to modify behavior. Through operant conditioning, ...