We examine the effects of pre-existing organizational attitudes on consumer response to cause-related marketing (CRM) alliances, using a Balance Theory framework. Two experiments demonstrate that ...
The famous axiom 'the enemy of my enemy is my friend' is part of Austrian psychologist Fritz Heider's social balance theory, introduced in the 1940s. Previous studies have tried to model social ...
David's penultimate post on Sewall Wright, Notes on Sewall Wright: The Shifting Balance Theory - Part 1: Two catch-phrases indissolubly linked with Sewall Wright are the adaptive landscape, and the ...
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