Sales execution platform Outreach has unveiled an AI-driven tool that it says will enable B2B salespeople to send emails and improve overall efficiency. The new tool, Smart Email Assist, ...

Explore top B2B marketing and sales tactics for 2025 to drive growth and engagement. Learn how to elevate your strategy today in our blog!

I have worked in the B2B Technology and CRM related areas for my entire career and the one nightmare particularly in sales and customer service operations is tracking all the customer interaction ...

The AI agents provide insights to target decision makers and optimise engagement, aiming to simplify long buying cycles of ...

For CMOs, CROs, and GTM leaders, the mandate is clear: stop thinking about funnels, start thinking about conversations.

B2B buyers are far from pleased with the emails being sent to them by sellers, according to a study by Databook. Of buyers recently surveyed, 66% feel the emails they are getting are too robotic, 37% ...

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and ...

B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, just 20% said they’d prefer returning to traditional sales models. Before 2020, B2B sales of ...

In the age of Mail Privacy Protection (MPP), high open rate is an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their B2C ...

For many sales and marketing teams, finding leads is a time-consuming and tedious process. Lusha, a sales intelligence platform for B2B sales, is helping with a crowdsourced database that helps ...