A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

Every product was carefully curated by an Esquire editor. We may earn a commission from these links. Here’s how we test products and why you should trust us. Ah, the many scents of a gamer. Basement ...

A 15-year-old boy comes within minutes of death after exposure to AXE body spray; now his mother wants the formula to help doctors treat her son. Because of his condition, Brandon Silk can no longer ...