AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed? These are just some of the questions that men ask themselves — and Google — when no one is ...

Sam Bryce, a female farmer in the UK, learned that spraying Axe, called Lynx in UK, can stop rams from butting heads from the Facebook group "Ladies Who Lamb." Emile Holba / The Wall Street Journal ...