A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Unilever men’s grooming brand Axe partnered with Dutch DJ and producer Martin Garrix on a new music video “Burn Out,” created in partnership with Axe’s global creative agency 72andSunny Amsterdam, Ad ...

Is it OK to be a virgin? Is it OK to experiment with other guys? Is it OK to be the little spoon in bed? These are just some of the questions that men ask themselves — and Google — when no one is ...

A new ad campaign aimed at curbing use of Axe Body Spray, tweeted by Axe Body Spray: When was the last time a company publicly implored customers to use less of its product? The nearest precedent I ...

Axe Body Spray is famous for its racy and controversial ads depicting “The Axe Effect”: a guy wearing Axe gets stripped down by two blond TSA agents at the airport; a guy wearing Axe gets chased by ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

Axe is leaning away from their men-surrounded-by-ladies thing and getting a little sentimental in their new ad. Because sex sells, but love sells more. Even to guys. Somehow they’ve gone from hundreds ...