Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Having launched our paddles on Amazon about eight months ago and driven a whopping nine sales on the platform, it was time to ...

Amazon's retail story may be maturing, but its AI and advertising engines are just getting started -- and they could redefine ...

Amazon is simplifying its ad products by bringing everything under one umbrella called Amazon Advertising. The move won’t change how the products function or how advertising division personnel are ...

Opinions expressed by Entrepreneur contributors are their own. One of the largest shows in the world for brands and private label sellers on Amazon recently wrapped in Las Vegas. The Prosper Show, is ...

Amazon’s advertising business has exploded in the past five years. Its DSP footprint now rivals Google and it has the second most-used SSP. The online retailer earned more than $22 billion in ad ...

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising. Brands can no longer ignore the power that Amazon has when it comes to marketing ...

Amazon is undergoing a major investment phase, with over $100B planned for data center expansion to support AI and automation ...

Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...

Amazon has a lot riding on its third-quarter earnings release on Oct. 31. Given the push and pull across the company's ...

“If you build it, they will come” is the playbook that Amazon has been using in recent years to shore up its paid search and display advertising platforms. In 2017 Amazon created 2,000 new jobs in New ...