The Hema stores are part of Alibaba’s “new retail” strategy, which aims to seamlessly integrate online and offline shopping. Alibaba launched the brand in 2015 in a bid to reinvent traditional ...
When Chinese e-tailer Alibaba rolled out its Freshippo supermarket in 2016, U.S. observers took notice of what seemed to be the world's first true omnichannel store. Shoppers browse an array of fresh ...
Chinese ecommerce giant Alibaba has gone all in on its New Retail play, taking the online shopping experience to bricks-and-mortar stores, starting with its own backyard. According to Hema CEO Hou Yi, ...
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