John Lewis, Marks and Spencer’s, Sainsbury’s, and Asda are among the big names bidding to have you reach for your tissues (and maybe wallet) with their mini-movies. It’s a tried and tested Christmas ...

At the heart of this cultural connection is Meta’s advanced AI technology, enabling personalized discovery and meaningful ...

Brands buy YouTube ads but miss creator partnerships. New platforms like Agentio and Pixability are building infrastructure ...

(Bloomberg) -- YouTube’s automated advertising systems are placing video ads from major brands alongside content that promotes controversial Project 2025 policy proposals and election misinformation, ...

Ads may be coming to Threads soon — will pharma brands join in? Meta recently announced it would experiment with ads on Threads, its microblogging social media platform launched in the summer of 2023 ...

Amazon Ads has expanded its ad offering to brands in the UK that sell on Amazon. The retail giant has unveiled Sponsored TV, which is a self-service ad solution that is available to brands of all ...

Rob is Senior Insights Analyst at Brandwatch, working with some of the world's biggest brands to transform social media data into actionable insights empowering marketing teams at a global level.

Brands are unwrapping their Christmas adverts for 2025, and this year, there are some tear-jerkers. From emotional scenes to celebrity appearances, we have rounded up some of the most popular ...

As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Amazon Ads is launching a new experience on gaming platform “Fortnite” that will offer marketing opportunities to brands and have guaranteed promotion through Amazon-owned streamer Twitch. Titled “The ...

Podcast advertising continued its rapid expansion in Q4 2024, with total ad spend rising 19% year-over-year, according to Magellan AI’s Podcast Advertising Benchmark Report. The study, which analyzed ...