Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel. For agency professionals tasked with such a ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack. You thought you were running the funnel? You’re ...

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are ...

Businesses are constantly seeking strategies to draw prospects into the marketing funnel and convert them into loyal customers. However, it’s difficult to know exactly which advertising channels will ...

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...

In a challenging market, where almost a fifth of retailers are issuing profit warnings, marketers need to extract maximum performance from every penny of their advertising budgets. In this piece for ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...