Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women’s Mobile Gaming and TV Viewing Habits

With the rise of "cozy gaming" culture, more gaming companies are developing titles and products specifically targeted at ...

Paramount Wants to Battle Amazon, Google for Digital Ad Dollars, but First Must Navigate a Tricky Sales Situation

There aren't many rules when it comes to selling commercials, but among traditional media companies, one has long been ...

Netflix's ad, gaming bets in focus as investors seek clarity on pay-off

Netflix's $120 billion stock market rally this year faces a crucial test on Tuesday: proving that its costly investments into ...

Apple’s Latest Ad Features Jane Goodall. It’s a Callback to Its Greatest Era

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

Newsom Trolls Trump With a 1980s Wendy’s Ad

California Gov. Gavin Newsom took aim at President Donald Trump’s beef import plans by resurrecting one of the most iconic ...