Cluely’s billboards (above) became the story of the summer and a damn good story too. There was a lot of trendy talk about ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold Pharma Lions–winning social media campaign, “Friedreich’s Back,” for ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Scientists aren't comedians, but it turns out a joke or two can go a long way. That's according to a new study that found when researchers use humor in their communication -- particularly online -- ...

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. The other day, I caught up with a client we hadn’t worked ...