Using ESPN's post-spring Top 25 and On3 NIL valuations, here's a look at each team's leading player in NIL ahead of the ...

The decision is still pending NCAA approval but expected to be the first of many schools looking to capitalize on a new NIL ...

The deal, which is one of the largest of its kind since direct athlete compensation became legal, sets a new benchmark in ...

Wildcat NIL has been the Kansas State leader in name, image and likeness since it was founded in 2022. With the House ...

Mitch Gilfillan, once a multi-sport star at Peoria Notre Dame, is a lawyer who combines his love of sports and law to help ...

The college sports landscape has been completely reshaped by the introduction of Name, Image and Likeness (NIL) rules in 2021 ...

College athletics enters a new era July 1 as the House v. NCAA settlement takes effect, formally allowing schools to share ...

Off the field, Nebraska head coach Matt Rhule is channeling his NFL roots into a clever playbook for modern college football.

Smith isn’t the first athlete at a Nike school to ink such a deal — women’s basketball star Hailey Van Lith did so while at ...

USC Trojans junior running back Waymond Jordan has seen his Name, Image, and Likeness (NIL) value skyrocket this summer ahead ...

With revenue-sharing underway, the College Sports Commission and NIL Go are officially in motion. Here’s what Mizzou fans ...

A national clearinghouse will determine what is a reasonable range of compensation for college athletes when it comes to NIL ...