Hertz Global Holdings said on Wednesday its car sales unit was partnering with Amazon.com's automotive retail platform, Amazon Autos, to sell pre-owned vehicles, sending the car rental company's shares up 7% in early trading.

The company announced that it will sell used cars through Amazon Autos, the e-commerce giant’s vehicle marketplace.

Hertz shares soared as much as 17% on Wednesday after the company said it would sell its used cars on Amazon’s automotive marketplace. They were up 4% at $5.41 in the afternoon. “Our goal is to reimagine the car-buying experience and meet customers where they are—whether online or in person—with convenience,