The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska ...

In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points ...

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards points.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Atmos Rewards, the new loyalty program from Hawaiian and Alaska airlines, has officially taken off as the singular way for ...

Alaska Airlines and Hawaiian Airlines today introduced Atmos Rewards — a combined loyalty program that is one of the major ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new ...

Hawaiian airlines and Alaska airlines are combining their loyalty programs into Atmos Rewards, with HawaiianMiles members set ...

Alaska Airlines is launching a $395-a-year rewards credit card as it joins the industry's race for high-spending customers.

The announcement marks another step in the airline’s effort to transform into a global carrier after merging with Hawaiian ...